because we are all enough, (1)

Welcome… I’m here to build you up, buttercup.

Fancy meeting you here? It’s gotta be a sign that you have landed here, so you must keep reading…

I think you can tell a lot about me by knowing what annoys me.

So we’ll start there shall we?

Hey! You know what grinds my gears?

No? Well, I’m gonna tell you. Are you sitting comfortably? Do you have a cuppa tea?

I was at my hairdressers the other day and she was talking about a girl we both know. Hairdresser says to me “Oh she’s so wonderful and slim. She is amazing.”


“She’s got legs up to here *touches chin* and hair down to here *touches bum*”


I had a dilema. Do I tell the truth and say “Well, she’s actually got an eating disorder, psychological issues that cause mayhem with her own body image and she is actually desperately un-happy within herself. But, yeah – I guess it depends what you see as wonderful…”

Or did I just keep schtum and go along with the gushiness like “”Oh I KNOW, right?? I mean those LEGS. Jeez, we are just mere minions compared to her and her wonderfulness…”


Really, I should have directed her to my many blogs on this subject, as I have written TONNES about these kind of things, and why only judging on appearances is just a slippery slope towards feeling constantly CRAP.

But I didn’t, I talked. I engaged in conversation and suggested that “Y”know. Just because someone looks a certain way, doesn’t mean you have developed x-ray eyes and can assume that they are a) healthy or b) happy. Because, in my experience – which I think counts for a lot, considering I’ve worked with gazillions (like, 1000’s) of women over the past 16 years who ALSO looked “amazing” but actually felt like garbage, it’s often very damaging (to us and them) to judge a woman’s prize worth and “wonderfulness” simply by the length of her legs. And hair.


So that kinda gives you an intro as to what can you expect from me on this site.

Have the knowledge that I’m on your side. As a woman. As a coach. As a mentor. As a “been-there-done-it-got-the-t-shirt” kind of teacher.

I share blogs and posts regularly on all sorts of topics, but mainly on gaining the ability to feel AWESOME, FEARLESS and FABULOUS as yourself.

— Not when you have “lost this last stone”

— Not when you have “got into those jeans”

— Not “when my fella tells me I am”

— Not when “I feel acceptable to the trainers at my local gym”


Say this with me “I AM ENOUGH”

Now. Right NOW!

Intrigued and want to know about me in a bit more detail?

Shucks – that’s good to know! So feel free to head over the the “About” section right here – More About Me



— In the mean time —

If you want MORE cool FREE stuff, even though there is tonnes on here – there is even more funky stuff in my weekly emails. So ensure you sign up to receive these by filling out that small form over there at the top of the page, up on the right.

If you are looking for more info on my course “Empower Me Up” which is an 8 week, almighty journey with me, where I teach you the step-by-step HOW to step up into your own power and begin to live as that fearless and fabulous version of you! Then look just over to the right and you can click on the Empower Me Up logo for more deets on this.

— OR —

You can choose to work direct with me one-to-one. This is by consultation only, as I need to know that you are 100% ready and able to go straight into life-changing action. I offer bespoke coaching packages ranging from anywhere between 1 week and a full year. The length and structure of your coaching programme will all depend on what you want to achieve, your level of commitment and your choice of coaching methods.

See “Work With Me”  for more info & register your interest..

Whatever you decide to do from here, I hope to see you back soon. If you are ready to rock and want to come over and join the rest of the feeling-fabulous crew in the group coaching community over at Empower Me Up, then that’s amaze-balls, I’m chuffed to bits to have you and I can’t wait to work with you – click here to get started!

I’ll be catching up with you soon, but ciao for now,

Heather xx

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High Ticket Overload

Good golly, now I know what it is that I’m missing. I’ve just had a lightbulb moment. Check it out. I need to watch this webinar that’s just appeared on my newsfeed about “how to attract more high ticket clients”, yes this will tell me what I need to do, so much more than that last one I watched about the same thing…..and the one before that, and the one before that, and the one before that.

Because *this* one is THE one. It promises to show me a secret formula to tripling my business in a month, it promises to tell me what I’ve been doing wrong alllllll this time and WHY I am not a multi-billionaire #hashtag laptop-beach-blessed entrepreneur yet.

It PROMISES to tell me alllll the secrets! I just need to invest this ginormous sum of money to find out what those secrets are! And then I’ll be able to double that ‘investment’ I made because I’ll then sell that info on to someone else after, and then they will double theirs, and then they will double theirs…

Hum? What? Oh man, no way. This is in no way similar to the scams of the MLM ‘nutrition’ variety, no way, it’s different. Totally different.

Tumbleweed moment.


15 years ago personal training as a career was only just on the rise, it certainly wasn’t a path that was seen as common, or easy, because most people still associated personal trainers as ex-army instructors who just trained rich celebrities. It’s great that it has evolved so much. But off the back of it becoming so saturated, things have started to implode.

Five years ago if I was speaking to someone who was talking about becoming a coach (or an instructor as it should be called for at least the first two years of a trainer’s career) I’d whoop for joy and respond with nothing but encouragement and helpful hints on where to start. These days though my reaction to someone who is telling me “I am going to quit my job and become a coach!” is entirely different. It’s met with more of a sigh, a raise of an eyebrow and a question back to them that asks “why?”, this is usually answered with “I just want to help people!” which is great, because truthfully we all got into this industry to help people. So what is my problem? Why do I dash these young un’s hopes with my less than enthusiastic reaction? Well, there are two reasons.

The first is that I just feel that the health and fitness industry doesn’t need any more ‘noise’, it’s already full to the rafters of coaches who all think they know the ‘best’ way to health. There are hundreds of thousands of them out there with more falling off the production line every single day, all fighting in the pit trying to be heard over everyone else. Constantly trying to come up with ways in which to make their voice unique, often meaning that things get elaborated or – even worse – fabricated just to get their voice herd above the waves. It has become seen as some kind of fast tracked route to becoming a world wide inspiration, internet starlet and social-media-famous, and to experience anything less as a coach results in you being made to feel as though you are failing at life.

The turnover of personal trainers at commercial gyms is astonishing, very rare do you see one stick in one location for more than six months. Because they quickly get disillusioned by the job as they are forced to ‘walk the floor’ and sell themselves in order to find new clients, whilst having to plough through twenty sessions in a week before they even start to begin turning any kind of profit. It’s crap. Yes. But it’s called “honing your craft”. Working with Mavis who just wants to improve her fitness a bit by using the recumbent bike is a whole lot less glamourous that the trendy Insta-famous performance coaches would have you believe is the new industry norm.

And now…..we now have a new wave of industry ‘noise’ that is taking the coaching industry by storm. Introducing to you the new kid on the block; the coach *slash* entrepreneur.

With daily webinars launching all over Facebook promising you the secret of how to attract ‘high ticket’ clients, how to make six figure months into the new norm or learn how a new eCourse is all you need to up-level your mediocre business into a fortune 500.

Every other post on my newsfeed is trying to convince you that you need to grab this highly valuable ‘opportunity to invest’ NOW, and by forking out a vast sum of money you will then be able to pick up the creme de la crème of clients who will then clamber over themselves to pay you vast sums of money.

Ladies and gentlemen, welcome to the PRESSURE dome.

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I think it’s fab that we are living in a time when it has never been a more acceptable time to want to follow your dreams. These days it seems that everyone is trying to find their passion. And it looks to be the fitness industry that is encouraging most of it. I don’t know if it was the whole ‘fitspiration’ movement that started it but it seems that everyone who has ever been a personal trainer now wants – and expects – to become a world rocking, seven figure making entrepreneur overnight, and wants to help YOU to do the same.

There are gazillions of adverts appearing on Facebook every day that promise to help you secure multiple passive income streams, triple your business in six months, make six figures a month and become part of all the hype. It plays on our FOMO (Fear Of Missing Out) something rotton, “but what if they DO know something that I don’t? I will just do this last one to make sure..”

These days I embrace FOMO and am able to turn it into the JOMO (Joy Of Missing Out), I love standing on the outskirts just doing my thing without that constant fear nagging at me to follow the crowd. Everything that I’ve been successful at has been because I followed my gut and spoke my truth, even it it meant standing up and walking in the opposite direction of everyone else.

I have a positive relationship with money, I like it, it’s enables us to do cool stuff and have fun experiences. But what I don’t have a positive relationship with is the resulting insinuations that a coach in this industry whom isn’t earning a small fortune every month is doing something wrong, and more so, that it’s easy-peasy for every coach to achieve. The vast pots of money that get talked about from this side of the industry is nearly always in the area of ‘coaches coaching coaches’, very rarely have I seen examples where a six figure coach has made that six figure income off the back of actually working with personal training clients or even nutrition coaching with normal, everyday clients.

There are a few exceptions. There are some people who have become extraordinary successful off the back of them being a fantastic coach, and quite rightly too, they should reap that success of being so good at what they do. Just as there is in ANY industry, there are always handfuls of hugely successful examples. But for every one of these there are gazillions of folks who are just being lead up the garden path by being taught that all they need to do is to learn a new sales strategy. The people who make up the exceptions to the rule did so because of who they are.

I’m convinced that one day in the future we’ll see that the majority of coaches trying to target their services to other coaches, who will then just sell their services to coaches, who will then just sell their services to coaches, who will then only ever use what they learnt to serve other coaches……

There seems to be something missing. Hmm.

Oh, I know. Clients.

We will have an extraordinary amount of ‘high ticket’ coaches out there, all thrashing about in the vast ocean of the fitness industry trying to get to the maybe 3 or 4% of clients who are actually prepared to spend the bulk of their salary on hiring a coach. Those who spend the money, those who do purchase the ‘high ticket’ options tend to be coaches themselves, hence why the ‘coaches coaching coaches’ is such a successful cycle. WHY? Because every coach out there is falling prey to the temptation of wanting the same kind of results as the nutritional “quick fixes” we slag off so much, the ‘success stories’ that are everywhere about how “Shirley went from making £3 a week to £300,000 a day in just 5 DAYS using my secret formula” are akin to the before and after ‘shocking weight loss’ images from Herbalife adverts.

Hear me when I say this, I am the first person to be on your side if you say that you want to follow your dreams, live your passion or go forth and change the world, I am a total advocate of reaching for the stars. Heck, I do!! But at the same time I can’t help be worried that with this trend of ‘high ticket’ entrepreneurship side of coaching we are setting more and more people up for yet MORE opportunities to fail, by encouraging it so readily and as if it’s openly available for all it is resulting in coaches spending more time trying to sell than coaching. Leading so heavily with the dream of this opportunity to earn mega bucks I feel is just a bad idea for the industry itself and for the people coming into it.

Although I know some may disagree, chances are that you won’t be able to create an income to rival Tony Robbins if you aren’t one of the best in the field at what you do. To insinuate to every single coach that earning £10,000 a month is the industry norm more often deflates than inspires once it becomes clear that isn’t going to be as easy as suggested. More often than not the months or even years spent focusing on earning anywhere near that income without first having something of that value to sell (i.e unbelievably good) will only result in exhaustion, disappointment and increased debt as you keep ‘investing’ in these new, sparkly programmes promising to tell you what you are doing wrong and why people aren’t buying from you.

It’s a vicious circle, one I have once been trapped in myself along with many others I know in the industry.

If I talk to a new coach in the industry and they have asked me what I would recommend they do to help their business progress, I’ve always said by far and away the main thing to focus on is YOU improving what you do. Find something you like, a specific area, a niche, and then get show-stoppingly good at it. Or, as Cal Newport suggests, get so good at what you do that they simply can’t ignore you. Enjoy the journey of actually doing the job and mastering the art of what it is that you want people to buy. Then you can stomp about and command all the five figure gigs and high ticket prices you want and chances are at that point you won’t need a funky new coach to help you figure out how to get people to pay you for it, they just will.

Peace out friends,

Heather x

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It’s Beginning To Look A Lot Like….

…that time where we seem to use “f!ck it!” as our staple answer to everything. As we dive head first into the family sized tin of celebrations whilst eyeing up the fairy cakes on the next desk whilst thinking about what’s for tea and wondering if it’s acceptable to have Prosecco every night because… it’s nearly Christmas!

I myself was to be found eyeing up the Sherry bottle last night, with a chocolate liquor already in my mouth and another one in my hand ready to go.

But as you may know I would never, ever deny any client a choccie, a slice o’ cake or a good guzzle of Prosecco, because every single one of these things can be included into a healthy, balanced and flexible diet. In fact you are more likely to see long term success in health, vitality and weight management if you DO include these things every now and again than in you attempt to abstain completely. But please, for the sake of your future self, please, please don’t be bamboozled by the voice. The one inside your mind that is using the “I’ll just start in January” bargaining argument right about now.

I’m asking you this because after sixteen years as a coach, witnessing this cycle over and over and over again, I know what it will lead to…


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The Master of Change..

As you may or may not know, I have spent the last 16 years – my entire career in fact – working as a coach in the fitness and nutrition industry, which was totally amazing and as I’ve written about so many times, I loved every minute of it (most minutes..) and worked my ass into the ground for it. However, things changed a lot for me in the last few years. I went through a huge transition as a coach, had a mini-meltdown (or meltdown-SS I should say) that if you followed or knew me then you may or may not have had the pleasure in witnessing! I burnt-out, lost faith in the industry, wanted to quit, cried a lot and basically realised that what I was doing just wasn’t fitting right with me any more. Subsequently, I stood back, reassessed, and decided to go back to school again to become a student of psychology, I just knew that there was so much more needed in order to truly help my clients than these diet plans and training programmes I’d become so stifled by, and as a result, I also began to completely change how I worked as a coach.  So as a consequence of that one, incredibly busy, and slightly (well, a lot) scary year, here I am having now settled into a more specific area of coaching, an area that has become my ‘niche’ so to speak, and that is mindset coaching. So naturally, people have been asking me about what this means.

Well, your mindset is built from the beliefs that you hold about yourself, and these beliefs hold the key to absolutely everything in your life: what you do, what you don’t do, why you do what you do, why you can’t do what you want to do, why you think you shouldn’t do something and why you think you should.



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The Power of My Belief

The first time a client actually cried on me because she couldn’t see her abs was a prominent moment for me. She was lean, she was way below 20% body fat and had a figure many women would wish for. She just didn’t have visible abs. And that simple little fact right there, that she couldn’t see those small little lumps poking out, was enough to warrant not just a bit of a hissy fit, but actual tears.

This moment was monumental for me. But, as a coach – what do you do?


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“The woman who follows the crowd will

You’re either with us or against us!

I recently heard about a little girl being bullied, the daughter of someone I know. She’d been called “fat” by another girl who lived on her road. She is 5. Yes, FIVE.YEARS.OLD and most certainly not fat, even if she was, should a 5 year old even understand what it means to be called “fat”?

Kids can so cruel, but to be fair they are often just repeating what they have learnt from the elders around them, somewhere in her 5 short years she had been taught that a) to be skinny is good and b) to judge (and bully) other girls on how they look is normal.

Cue that very first seed planted, for the rest of her entire life she’ll be believing “I don’t look good enough as I am”.

Not just for the girl on the receiving end, this is a seed planted in both of the girls – to be the judger or the judgee, the effect is the same.


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Please Miss, can I have some more?

What is it about being a woman that sees us feeling the need to have permission for everything we do?

We are “allowed” to eat a piece of cake so long as our friends do too. We can’t be the only one to say yes or we fear being seen as greedy.

We are “allowed” take a day off from the gym so long as our husband / coach / friend confirms to us that’s ok to not work out today. If we dared to make that choice ourselves, we’d spend the day feeling guilt ridden and lazy.


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When I was a little girl

From a very early age we told certain things by our parents. It’s common to hear the words “You can be anything you want to be!” when listening to conversations between parents and kids, as they begin to express thoughts and aspirations about what they want to do in the world. An air of innocence gets crossed with solid determination as they are start to think about what they want their mark on the world to be.

This is the most precious time, this is when the soul is still alive and free and it’s at that point in life where literally anything can happen to change the path they lead for the next 70 odd years. It’s exciting. The subconscious belief patterns laid down within the first 10-15 years of a child’s life will reflect on them forever.


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It’s Not Always About The Food..

Black or white, that’s where we seem to get stuck. In nutrition people tend to think in these definitive terms, either this is right – or that is. That whole, huge, massive grey area in between seems to get forgotten about much of the time. But you see, that grey area is often where the real story lies.

One thing I see argued about repeatedly on social media is the reasoning behind people gaining weight, like in a “that’s what happens in weight gain, so this is how to fix it” type conclusion.


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When You Had The Chance…

“Have you ever sailed across an ocean, Donald? On a sailboat surrounded by sea with no land in sight, without even the possibility of sighting land for days to come? To stand at the helm of your destiny?

I want that one more time.

I want to be in the Piazza del Campo in Siena, to feel the surge as ten racehorses go thundering by.

I want another meal in Paris at L’Ambroisie  in the place des Vosges.

I want another bottle of wine and then another.

I want the warmth of a woman in the cool set of sheets.

One more night of jazz at the Vanguard.

I want to stand on summits and smoke Cubans and feel the sun on my face for as long as I can.

Walk on the Wall again.

Climb the Tower.

Ride the River.

Stare at the frescos.

I want to sit in the garden and read one more good book.

Most of all I want to sleep. I want to sleep like I slept when I was a boy.

Give me that. Just one time.

That’s why I won’t allow that punk out there to get the best of me, let alone the last of me.”


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The Smoke & Mirrors of Obsession

“I attended a summer camp with this little stick of a girl…Twila Stansberry.

Hell of an athlete….captured the flag.

Had an unrelenting passion for fitness.

But she was never skinny enough…..a pound here, a pound there.

Ran like a deer.

Until she couldn’t ….could barely walk.

Turns out she was anorexic.

The disease caused her to lose her sight.

I’ve never known anyone more obsessed with her body than Twila . 

Spent her entire life chasing something that destroyed her.

Make sure your passion isn’t your sickness.” (more…)

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